Matt Lehrman is an enthusiastic champion of the cause of audience development. He writes a blog in the arts journal called Audience Wanted. I decided to copy a section of his latest entry due to the relevancy of its content and the fresh look at our art as an expression of our passion.

Matt answers a very important question…

…on behalf of EVERYBODY who works in the non-profit arts & cultural sector.  By no means is this a comprehensive list, but I’m happy to get the ball rolling…


  1. Because we don’t just see “what is” – we see “what can be”,
  2. Because we create the realities in which we get to live,
  3. Because we understand the value and satisfaction of teamwork, (As Stanislavski said:  “There are no small parts, just small actors.),
  4. Because: Applause,
  5. Because “The natural condition (of theatre) is one of insurmountable obstacles on the road to imminent disaster…Strangely enough, it all turns out well…It’s a mystery.”  (Shakespeare in Love)
  6. Because arts & cultural experiences allow us to see the world through other people’s eyes,
  7. Because we value creative exploration MORE than we value stuff,
  8. Because nothing stops Opening Night.  Nothing!
  9. Because no matter how wonderful the experience we just had, there’s an even GREATER experience coming sometime in the future,
  10. Because being interested in people’s stories and perspectives is how we show respect,
  11. Because we love our community and our country and believe that nurturing human creativity is among the most noble of endeavors in a democratic society,
  12. Because there’s always more than meets the eye,
  13. Because STRESSED spelled backwards is DESSERTS,
  14. Because President John Adams was right when he said, “I must study politics and war that my sons may have liberty to study mathematics and philosophy. My sons ought to study mathematics and philosophy, geography, natural history, naval architecture, navigation, commerce, and agriculture, in order to give their children a right to study painting, poetry, music, architecture, statuary, tapestry, and porcelain.”
  15. Because the ideas and expressions that we nurture and share today honor the efforts of all who preceded us – and create the platform upon which future generations will build,
  16. Because the “Earth” without “Art” is just “Eh”
  17. Because we are people who never say “can’t”,
  18. Because at the end of the day we’d prefer to keep on working!
  19. Because people who don’t work in arts & culture value our work so highly that they’re willing to invest their time, treasure & talent just to associate with us,
  20. Because art & culture are pure expressions of the unlimited potential of human spirit,
  21. Because “There are so many colors in a rainbow, so many colors in the morning sun, so many colors in a flower and I see everyone.”  (Harry Chapin).
  22. Because we can never get enough.
  23. Because we are optimists.
  24. Because we never tire of creating moments of pure magic.

Be sure to read his original post and follow his blog!

Don’t we all «want audiences»?
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